TARGET
To help guests save time and money, we relaunched Target’s loyalty program with its most iconic fan: SNL’s Target Lady, played by Kristen Wiig. The nationwide campaign served up TV spots, social exclusives, influencer magic, in-store antics, and a Circle Week packed with promos. The result?
A blockbuster—60M more impressions than the last Circle Week and 407K new members, blowing past our 350K forecast by 16%.
Partnered with UX team to reimagine the digital experience to help make the guest journey seamless.
Outdoor Posters
