Invisalign aligners are designed to seamlessly fit into teens’ lives while fixing their smiles. But with Gen Z being the most ad-averse audience out there, we needed to find new ways to talk to them about what they want - which is to do it all. 

And in a world where brands are constantly vying for attention, aesthetics play a crucial role in creating a positive and lasting impression. So we gave it a cohesive and modern across all touch points including store, packaging, ortho offices, marketing material and brand identity.